Kardashians and Sears are pushing few new pieces of lingerie added to their collection this Spring. And you could tell they are progressing with their brand image, if you could never mind the cheesy zebra (!) print pieces they still have. I don’t know what’s exactly wrong with women loving animal print stuff, but I’d say it’s whorish at least.
But the ad, shot by Nick Saglimbeni saves the day – if Kardashians would continue walking the same path, they would win some brand believers and would shut the critics like me.
I mean just look at the ad from 2011 and the recent ad from 2012 below. Yes, they now look like photoshoped plastic dolls (just look at those cheeks, hips), yes, high heels+lingerie is ridiculous from the roots – but right now at least the ad represents exactly what kind of style they are selling. “Who’s the queen now?” instead of “maybe I can still be sexy?”.