Gisele Bündchen | Lingerie Observer

Gisele Bündchen Brazilian Intimates, 1 year anniversary with new Spring 2012 styles

1 year anniversary for Gisele Bündchen Brazilian Intimates has already come and with a bit more modest tone collection as previous ones. Consisting of 23 pieces, developed in five different colors, collection looks as “fulfilling the everyday needs and suitable for seduction”.

Well yes, as Gisele says:

“When I build my collection pieces imagine sexy but classy. Choose different pieces, you would use in my daily life and also on special occasions, a lingerie can tell a lot about you and your intentions”

I understand this approach is much more financially viable, though if Gisele Bündchen Brazilian Intimates would like to set foot into the market and win hearts, they most likely should go continue as they have started – with something outstanding, something different.

Just look at the past:

It all has started with a grand show in May 2011 in Sao Paulo, filled with Brazilian heat:

Gisele Bundchen Brazilian Intimates show, May 2011

The air was full of naughty thoughts, lingerie sets were provoking Brazilian libidos and setting woman on the spotlight and in control.

The later “Burlesque” line got even deeper into the pulsating eroticism, still subtle, intelligent, full of secrets:

Gisele Bundchen Burlesque, 2011 collection

Gisele Bundchen Burlesque, 2011 Autumn collection

On the second thought, I found one of the new styles to be most sexy of all, and it’s from the newest collection, below. It so reminds me Forrest & Bob black soft cup bras, the symbol of sexy look.

Ultra sexy red thong and softcup bra from Gisele Bundchen Brazilian Intimates, 2012 Spring

And what is this, just look at the video, it’s pulsating with seductiveness:

Resuming I’d say Gisele Bündchen Brazilian Intimates have balanced the collection, so that it would have pieces those will have largest sales volume and pieces those will be bought not so frequently, but still adored, good to look at. And that strategy should keep the brand right into a climbing direction – nothing radical, no risks, but rather safe growth.

I keep coming back to screen-grabs from the video, they just prove that sexiness is not in the lingerie it self, but how it is presented.