Kardashians and Sears are pushing few new pieces of lingerie added to their collection this Spring. And you could tell they are progressing with their brand image, if you could never mind the cheesy zebra (!) print pieces they still have. I don’t know what’s exactly wrong with women loving animal print stuff, but I’d say it’s whorish at least.
But the ad, shot by Nick Saglimbeni saves the day – if Kardashians would continue walking the same path, they would win some brand believers and would shut the critics like me.
I mean just look at the ad from 2011 and the recent ad from 2012 below. Yes, they now look like photoshoped plastic dolls (just look at those cheeks, hips), yes, high heels+lingerie is ridiculous from the roots – but right now at least the ad represents exactly what kind of style they are selling. “Who’s the queen now?” instead of “maybe I can still be sexy?”.
It’s always good to call things in their own names and talking straight to the point, for that I give Kardashian Kollection Intimates a thumbs up. Check the collection at Spears.
Price range: Corset for $39-$55, lace bras for $27-$39. They have couple pretty nice sets with beautiful details. Red suspender straps look great and puts more liveliness into the set:
And the ad in all it’s glory below. Photographer Nick Saglimbeni. Shot in Getty Villa in Malibu, overlooking the Pacific Ocean.