Agent Provocateur, the luxury lingerie label, has showed the world their new face for the spring/summer 2011 collection – Josephine de la Baume, the French actress, who is Mark Ronson’s girlfriend since 2009. Sarah Shotton, the company’s creative director said the campaign is “all about boobs and curvy women, very 60s and 70s; very strong women, but quite fun and girlie”. The campaign is shot by Johan Renck.
The viral video called “Watching Josephine” has been launched to accompany the campaign. Starring same girlfriend of Mark Ronson Josephine de la Baume , naturally. “She is being watched. It’s about Josephine’s private moment with herself. It’s not about a performance for somebody else”.