There’s nothing that so special with Turkish lingerie brand Yeni Inci (eng. New Pearl), but with Nina Agdal fronting in photoshoot for new styles – that puts Turkish lingerie to the spotlight. And makes you look closer to what Yeni [...]
There’s nothing that so special with Turkish lingerie brand Yeni Inci (eng. New Pearl), but with Nina Agdal fronting in photoshoot for new styles – that puts Turkish lingerie to the spotlight. And makes you look closer to what Yeni [...]

Ann Summers isn’t known for it’s subtle design, rather for mainstream simple, sometimes cheesy and “have seen it somewhere before”. They are not pretending to be fashion designers and are accepted by masses for that same reason. The last campaign is just a small step for bringing just a tiny bit of connection with what a real photoshoot might look like. Nicole Meyer saves the day here – her charm is unbeatable.
Something about the model:
Nicole Meyer is South African model, from Outlaws Model Agency.
Australian model Sarah Stephens is fronting Myla’s fall/winter 2012 campaign after well known campaigns for Victoria’s Secret, Lacoste, Agent Provocateur. British lingerie brand Myla is known for connecting their selves with brand faces like Daisy Lowe, Kate Moss, Sienna Miller . Shot by [...]

Barcelona-based company shows again how to host a show with style. Undoubtedly one of the most talented lingerie design teams. Andres Sarda’s each still shot from the event speaks for itself.
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Credits: Andres Sarda www.andressarda.com
Collection: Fall Winter 2012-2013
It’s been a while as shapewear and all sorts of slimming outfits were in the market and now it’s coming to the beaches, as slimming swimsuits are being designed by famous lingerie brands.
That may mean the level of style will rise, having in mind pretty low or mediocre standard of slimming bathing suits shops have in stock nowadays. Let’s agree, there’s nothing charming and outstanding in designs offered by let’s say Cyberswim’s Miraclesuit . They are classic, safe, true, but that’s all.
Also other brands do not offer much, except classic lines and colors, sometimes trying to bring in some details, but as they can’t handle them in one harmonious design, only small left overs are left. That satisfies majority, but what about those looking to stand out, be in line with overall style of clothing?
That’s why I salute brands like Scandale (French pioneer shapewear brand) to turn to beach fashion, with the upcoming collection titled Les Aquatiques of shaping swimwear range for Spring Summer 2013 season. The collection should be strong on material side also: it will be built on the latest textile technology, using Capri from Italian fabric supplier. It also “incorporates chlorine and lotion resistant properties, and an in-built ultraviolet protection”.
To compare designs by standard Miraclesuit and Scandale, see some examples below. I’m not saying that swimwear should look like lingerie, though the very subtle feeling of luxury and exquisiteness for sure might be transferred.
Reserved simple slimming swimsuits by Miraclesuit:
And sophisticated shape wear lingerie designs of Scandale, promising quite a good background for future shaping swimwear collection:
Credits:
Miraclesuit from http://www.cyberswim.com/

Agent Provocateur hits with the Ad campaign for latest Autumn Winter 2012 campaign and as usual it gets sexy with all those cliche down-on-the-heels scenes. Probably poorest Ad campaign seen in years from Agent Provocateur. Even Mónica Cruz, sister of Penelope Cruz, doesn’t save the situation. It’s true that the gothic color palette of new designs somehow relates with Victorian London and all the sexual fantasies those were under taboo, but hardly controlled – but still, c’mon… and that sounds at least childish:
… the campaign tells the story of an enigmatic woman whose true Agent Provocateur spirit is revealed by a magical camera. Her inner sensuality is unveiled, and she mesmerizes and bewitches.
And regarding the new styles – well, yet another proof how British lingerie designers got obsessed with Light bondage lingerie style.
Also, apart from Whitney and Alexus sets there’s nothing that new, comparing to previous collections from Agent Provocateur.
Well, leaving you to judge how do you like the collection, hopefully you can set your sexual fantasies free, in Victorian London style;).
Movie: “Wilhelmina: Show Your True Self” Director: Jim Pope
Something about the model:
Mónica Cruz Sánchez (born 1977) – a Spanish actress and dancer,sister of actress Penélope Cruz.
Credits:
Agent Provocateur www.agentprovocateur.com
Collection: Autumn Winter 2012-2013

las·civ·i·ous:
1. Given to or expressing lust; lecherous.
2. Exciting sexual desires; salacious.
3. Driven by lust; preoccupied with or exhibiting lustful desires.
It’s impossible not to become preoccupied with lustful desires just having a quick glance at Lascivious Lingerie new look book for Autumn/Winter 2012. Previous collections were quite provocative, but this look book just kills it. One quick look at the Kitty set and you’ll get it.
That’s it, I’m out, I’m going.
Just a bit info on the collection straight from the authors:
Our AW12 collection is inspired by the notion of love as a binding entity – something you want to be chained to; lustful, base and raw. This mood and idea has been deconstructed to draw inspiration literally from flesh and bone – from our Lola collection, with its sinuous flowing design lines, through to Cara, which features an ivory bone colour over which a luxe gunmetal chain is digitally printed. …….. Highlights of leather and [faux] fur are included to stimulate the senses; the juxtoposition of hard and soft (heart and bone) echoing the central themes for all AW12 ranges.
I mean just look at those styles – I think it’s probably the first time when lingerie designer managed to get that ultra kinky Fifty Shades of Grey style into something not vulgar at all and at the same time not becoming pop, mainstream. Beat that, Provocateur.
Lust is overwhelming my mind, can’t think clearly now….
Lascivious Lingerie Look Book: AW2012 (whole collection can be found at Lascivious website):
Oh and yes, a short film, shot by the same photographer James Lightbown:
Lola from James Lightbown on Vimeo.
Credits:
Lascivious is a purely British lingerie brand that is designed and made in UK, founded in 2004 by Chloe Hamblen.
www.lascivious.co.uk
Collection: Autumn/Winter 2012/2013
Photographer: James Lightbown (check out his works ar www.jameslightbown.com )

Now that China is on the world’s spotlight, inevitably minds of lingerie designers are wandering to far east from time to time. Even if it’s so unknown and full of secrets, you can’t deny the charm radiating from the ancient and nowadays culture.
La Perla is taking Asian lingerie to the mainstream shops all over the Western world with it’s “Oriental Suite” collection, Fall/Winter of 2012-13.
Silk kimono robes, frequent flower elements suggest Japanese and Chinese clothing styles have made biggest influence to this collection. Merging oriental silk mastery with Italian craftsmanship in lace something beautiful comes out.
A movie by director Mary Rozzi for the La Perla “Oriental Suite” F/W 2012 collection. Model Samantha Gradoville
The looks are quite inventive and in terms of modernism, in-line with where Asian countries are going to at the moment. Designs are pulsating with luxury, that is also quite a well seen quality once you get to know Chinese culture better.
I doubt many of those undergarments can be used as underwear, if you know what I mean – they shouldn’t be that comfortable to wear under the dresses. Most likely La Perla “Oriental Suite” pieces are meant to be seen, not hidden, anyways.
Credits:
La Perla “Oriental Suite” Fall/Winter 2012-13 collection in Asian lingerie style . www.orientalsuite.laperla.com
Movie director: Mary Rozzi
Model: Samantha Gradoville – American US model, participating in catwalks for Vivienne Westwood, Prada, featured in Calvin Klein, D&G ads.
Often perceived as European (maybe because of French roots?), this Canadian intimate apparel brand usually carries a very strong one stable line of style over the years, with fabulous advertising pictures. They are so strong, persuasive and simply irresistible. I LOVE BLUSH. The Spring/Summer collections brings some challenge to the brand, as colorful lingerie sets are sort of rare in their dark, pale collections, those you unwillingly connect to whiskey / expensive hotel room / strong unique characters. Or could fit perfectly to Twilight Saga type of movies.
Blush Spring Summer 2012 collection brings in more light to the room. And you start believing Blush is not for the vampires only. Well, at least suits to their prey really well. And comparing to the progress from this.
The Parisian style house with a balcony is breathing with European feel. Europe, beware, they are coming. With undercover, renamed themselves to Suite B . http://www.suiteb.com/
To mess with our minds further, a pretty innocent behind the curtains video released:
Credits:
Blush Lingerie, Spring Summer 2012 collection. http://www.blushlingerie.com In Europe known as Suite B
Photographer: Max Abadian
Model Dana Drori: Started modeling early and worked with several well known clients, such as Clarins, L’Oreal, Marie Claire. Has a column in BlackBook Magazine. Dana Drori is Canadian, with Polish and Russian heritage.
Meg at Midnight – a new designer brand for undergarments for women with smaller breasts. Collection: Spring-Summer 2013, ‘Else’. As the brand states:
…is inspired by the elegance, mystery, and magnetism of the 1920s era. Subtle hints such as frilled lace edges are apparent on the pieces, as seen on the Marion and Opal sets.
Meg at Midnight lingerie are carefully structured to fit and flatter rather than enhance petite figures. It aims to empower smaller busted women to embrace their shape and come out confident rather than resorting to expensive and potentially hazardous cosmetic operations.
All Meg at Midnight products are designed and finished in the UK.
Credits: http://meg-at-midnight.com/