There’s something wrong about the way Americans perceive how does a seductive lingerie should look like. When you think of a term “sexy lingerie”, at first all the not-so-stylish-rather-straight-to-the-point-dirty examples are popping up. And that’s the reason why strippers, who usually adopt that style easily, do not bring any effect on me – actually they look terrible usually and “sexy lingerie” is one of the reasons.

On the other point, thanks to hundred years of fashion evolution and cultural victories won, there are brands like Forrest&Bob, Andres Sarda or just the latest discovery – Kriss Soonik loungerie. They are obvious proofs of how sexually appealing and subtle at the same time undergarments can look like.

No wonder Kriss Soonik loungerie is simply blossoming with charm. Designed by Estonian, influenced by Nordic cultural winds and beauty of chilly landscape.  Adding up UK’s inspiring chaos and movement, Kriss Soonik stands out as masters of subtle seductiveness.

Kriss Soonik Bridget loungerie Top and Diana wings loungwear, Fall 2011 collection

Kriss Soonik loungerie body with suspenders, Fall 2011 collection

Even bridal loungerie is much more playful and with less details from a standard image of bridal lingerie:

Bridal loungerie by Kriss Soonik

Kriss Soonik loungerie stands out as great example of contemporary design, that is adaptable to everyday use. Here are couple photos from a Spring Summer 2012 campaign, shot in Estonia:

Kriss Soonik in Estonia, SS2012 loungerie collection campaign shots

Kriss Soonik knickers off in Estonian beach, SS2012 collection

And to all designers of cheaply looking lingerie that supposed to seduce but rather pushes away, Kriss Soonik Loungerie shows this:

Kriss Soonik - masters of loungerie with stylish seductiveness

Credits: Kriss Soonik Loungerie www.kriss-soonik.com

Loungerie Collections: Fall 2011, Spring Summer 2012

Models: Lotta-Marii Kingla, Marten Kuningas, Sai Bennett

Photography: Kristel Raesaar