Sorella as a brand started already in 70′s in Singapore. Have expanded to Malaysia, Indonesia, Vietnam in 20 years period. As the brand states, “with industry excellence for nearly 30 years regionally, Sorella Lingerie aspires to be recognised as one of the leading premium lingerie brand in Asian lingerie world”. Sorella can be called an ambassador of Singapore lingerie.
Check the video for 2010/2011 collection – really classy, emotional, almost contemporary:
Singapore lingerie industry can be proud. Directed by David Murrell. Behind the scenes:
This is very common for Asian lingerie brands:
Sorella believes every woman is unique and should be proud of her curves. This is why we focus on lingerie that enhances and contours…
Pretty often Asian lingerie seems to look not minimal, rather supportive, constructive, pushing up or narrowing where needed. And of course, full of flower-like ornaments.
You may find interesting other related posts on Asian lingerie brands:
or a photo shoot inspired by Chinese style lingerie for in Interview magazine: